The KeelShift Churn Diagnostic helps recurring-revenue businesses understand why customers leave, which customers are at risk, and what the evidence supports doing next.
It is not a generic consulting engagement. It is a defined analytical product with clear inputs, outputs and decision value.
Inputs
- Customer data
- Behavioural events
- Transactions
- Subscription, account or usage history
- Existing churn, cancellation or inactivity definitions
Outputs
- Data quality assessment
- Business-ready churn definition
- Customer segmentation
- Churn prediction
- Driver analysis
- Confidence assessment
- Practical retention recommendations
What You Receive
You receive a structured diagnostic that explains what the data can support, where the evidence is weak, and which retention decisions deserve attention.
The goal is not to produce a model for its own sake. The goal is to help your team make trustworthy business decisions.
